We are living in the world of artificial inefficiency, created of the informational chaos caused by the archaic methods of whatever management. The setup of life itself is inefficient, and new technologies are being used to support or optimize the activities of outdated structures, which marks a dead end to the path of development.
What has actually happened in recent years? We went through a time of an informational shift, which is an outcome of the arising technological singularity. Knowledge that was, some ten years ago, robust, respected information, today has slid down to the level of data. It might be an important piece of knowledge but, taken separately, without been a part of the system, this element has zero or an even less significant meaning or effect.
People, suddenly, have found themselves surrounded by powerful machines. So far, they have been used for a number of important, but not health related operations: weather forecasting, army operations, financial and engineering analysis, cows have a sophisticated, computer based, ratio calculator...only humankind still exists in an archaic reality. We need to become smart decision makers; without computers, without specific software, this would be impossible to achieve.
The main problem, in my opinion, is the poorly equipped, in informational/decision-making meaning, consumer. Confused, with fragmentary, desultory and scanty knowledge or information, sometimes from uncertain or contradictory sources, the consumer is facing thousands of product items on a daily basis, and the reasons for his/her decision-making are sometimes naive and silly. Food is more entertainment then a source of functional elements, crucial for out well-being and longevity.
At first, what we need to do is to extract and organise evidently needed information from general data, and then arrange the principles of decision-making. It might be different approaches to the solution but, at this point, the organizing movement is important on its own.
We can see elements of this future weapon of choice here:
...the U.S. negotiators argued, is interference with free markets, because corporations must have the right to deceive. [...] the claim itself is kind of amusing, I mean, even if you believe the free market rhetoric for a moment. The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that...
Noam Chomsky
25th anniversary of the International Relations Center in Santa Fe, New Mexico, January 26, 2005
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