Food 2.0

we are going to feed the world, arent we?

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Some ideas about the future of The Whole Foods Market.

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Whole Foods MarketI used to work in the Whole Foods Market (WFM), Kensington, London. It was a most enjoyable and memorable experience.

I promised some of my fellow team members that I would send them some feedback about my experience of working at the WFM, but it seems now that this has become instead a way of exploring opportunities which, I believe, you might find useful too.

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The weapon of choice.

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Weapon of choiceIt would be nice if they applied ONLY to ethics and politics, but the list of anachronistic imperfections can easily be extended to cover education, healthcare and food consumption. People, companies and various institutions behave in a manner that is far removed from Kant’s categorical imperative; sometimes, it is harmless and rather entertaining, like in the case of the British monarchy, but sometimes it is questionable and confusing, like the FDA situation. What is happening with food consumption? We have a very sad picture. From the number of publications and traditionally negative titles, we can assume that nothing good is happening. Only a few titles: Bad Food Britain, How to Avoid Gm Food: Hundreds of Brands, Products and Ingredients to Avoid, The End of Food, Where and why are 10 million children dying every year?, Food Insecurity, Food Wars The Global Battle for Mouths, Minds and Markets, Fast Food Nation: The Dark Side of the All-American Meal; enough? Well, I’m scared, but let us concentrate on what we CAN DO about it, and why it is so hard to eat right, and what IS right?

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One day in 5 year's time.

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The Nutrition Monitor

Just imagine the situation: after consulting with your GP or nutritionist, the entire family has started to collect the needed data for the computer program. All elements which are fit to an individual need could be mentioned in the program, so that people can calculate the optimum menu for the next few weeks. If some members of the family decide to have a dinner that is not on the program, it is not a problem, remember you always in control of what you are going to eat, you can change, you can decline.

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About the future of food. PRESENTATION

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About the future of food. LINK to PRESENTATION You need to have a look at it!

 

About an informational shift.

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Ray Kurzweil is a prophet of the singularity. Ptolemaic ProductionsWe are living in the world of artificial inefficiency, created of the informational chaos caused by the archaic methods of whatever management. The setup of life itself is inefficient, and new technologies are being used to support or optimize the activities of outdated structures, which marks a dead end to the path of development.

What has actually happened in recent years? We went through a time of an informational shift, which is an outcome of the arising technological singularity. Knowledge that was, some ten years ago, robust, respected information, today has slid down to the level of data. It might be an important piece of knowledge but, taken separately, without been a part of the system, this element has zero or an even less significant meaning or effect.

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