It would be nice if they applied ONLY to ethics and politics, but the list of anachronistic imperfections can easily be extended to cover education, healthcare and food consumption. People, companies and various institutions behave in a manner that is far removed from Kant’s categorical imperative; sometimes, it is harmless and rather entertaining, like in the case of the British monarchy, but sometimes it is questionable and confusing, like the FDA situation. What is happening with food consumption? We have a very sad picture. From the number of publications and traditionally negative titles, we can assume that nothing good is happening. Only a few titles: Bad Food Britain, How to Avoid Gm Food: Hundreds of Brands, Products and Ingredients to Avoid, The End of Food, Where and why are 10 million children dying every year?, Food Insecurity, Food Wars The Global Battle for Mouths, Minds and Markets, Fast Food Nation: The Dark Side of the All-American Meal; enough? Well, I’m scared, but let us concentrate on what we CAN DO about it, and why it is so hard to eat right, and what IS right?